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Showing posts from June, 2016

Microsoft acquires LinkedIn

On Monday 6/13/2016, Microsoft announced its acquisition of LinkedIn. This is a major game changer in the world of IT. But before we get to some of the advantages of this acquisition, Microsoft actually was working on a LinkedIn killer on its CRM dynamics platform. The idea was to generate more footprint for its CRM solution as well as create something unique with it. This was started in early 2012 and was way before its actual acquisition of LinkedIn. Here are my thoughts into where this acquisition will lead Microsoft & LinkedIn to:


Microsoft gains a huge database of professionals and organizations in various streams: This alone is the most massive gain by Microsoft. It could start targeting professionals/organizations to either move onto the Microsoft platform or join the Microsoft platform which can bolster its sales by a huge margin/Microsoft integration of LinkedIn ads with Bing: Just imagine an organization trying to establish a marketing campaign. Now with LinkedIn ads and…